Fortress SEO
Our service helps law firms improve their rankings in Google and LLM's like ChatGPT, Perplexity, and Claude.
Fortress is a performance-driven legal marketing agency founded in 2018 by Gerrid Smith, built exclusively to help law firms dominate search and win better cases. The agency was born out of Smith's frustration with underperforming SEO providers during the early days of his eCommerce venture — after being unable to find a partner who could deliver on promises, he took matters into his own hands, combining over a decade of SEO experience with advanced tactics to hit eight figures in revenue in the first year. Fortress grew from that experience as a deliberate remedy to the SEO status quo, and recently refocused the agency entirely on serving attorneys. Fortress works with law firms across practice areas, with specialized programs for personal injury, divorce and family law, and other competitive legal verticals. Across its history, the agency has generated over $250 million for clients while building a reputation for transparency and guaranteed results.
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