AI go-to-market platform that gives sales teams and AI agents a GTM brain, data providers and sending infrastructure to launch outbound campaigns.
Homepage hero — deploy GTM ideas that bring customers
1 / 3Overview
What is Pancake?
The Vercel for GTM
Pancake is an AI go-to-market platform built to deploy any outbound idea from your favorite AI agent. It bundles three building blocks in one place: a GTM Brain that learns your business from your website, researches the market, builds your ideal customer profile and drafts positioning; 30+ data providers that find and enrich leads matched to your ICP; and sending infrastructure with verified domains, warming and AI-personalized outreach. Everything is accessible through a single MCP connection, so Claude, Codex or ChatGPT can run your go-to-market alongside your human team. Plans are priced per workspace by monthly credits, starting at $99/month for 60,000 credits, and include a 7-day free trial with 15,000 credits (credit card required).
Platforms and languages
Pancake Availability
Platforms
Languages
Capabilities
Pancake Key Features
GTM Brain
Describe what you sell and who you want, and Pancake does market research, builds your ideal customer profile and drafts your positioning.
One MCP connection for AI agents
Works with Claude, Codex or ChatGPT through a single MCP connection, so both humans and AI agents can deploy GTM ideas.
Lead generation and enrichment
30+ data providers deliver lead lists matched to your ICP with unique data points per lead.
Sending infrastructure and AI personalization
Verified domains and warming plus AI-written personalized first messages and follow-ups across channels.
Automatic meeting booking
Pancake negotiates over email and books meetings straight to your calendar, with your approval first.
Best for
Who uses Pancake?
Sales and go-to-market teams
launch AI-powered outbound campaigns, from lead research to personalized outreach and meeting booking
Plans and access
Pancake Pricing
Paid
From $99/mo per workspace (60,000 credits); 7-day free trial with 15,000 credits, credit card required.
Common questions
Pancake FAQs
Is Pancake free?
No, Pancake is a paid product starting at $99 per month per workspace. A 7-day free trial with 15,000 credits is available, but it requires a credit card.
What do I get at every plan level?
Every plan includes your GTM Brain, 30+ data providers, ICP-matched leads, a personal message for each lead, human approval on every lead, and unlimited seats — plans differ only in monthly credits.
How does Pancake work with AI agents?
Pancake exposes its GTM Brain, data providers and sending infrastructure through a single MCP connection, so agents like Claude, Codex or ChatGPT can deploy GTM ideas directly.
Can I change plans?
Yes — you can start on any credit level and change anytime, from 60,000 credits ($99) up to 960,000 credits ($1,299) per month.
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