Prefer

Prefer

The execution layer for AEO

AEO platform that tracks how AI engines mention your brand and uses autonomous agents to improve your visibility in AI answers.

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Prefer homepage hero

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Overview

What is Prefer?

The execution layer for AEO

Prefer is an AEO (Answer Engine Optimization) platform that helps brands get recommended by AI engines instead of just ranking in search. It scores your brand's AI visibility (0-100) across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then deploys autonomous visibility agents that continuously track AI answers, surface gaps, and deliver reviewed fixes like llms.txt and structured metadata, plus AI-generated content designed to earn citations. Plans run from $24/mo (Starter) to $399/mo (Scale) with custom Enterprise pricing, all starting with a 7-day free trial; a free one-time AI Visibility Audit is available without signup.

Platforms and languages

Prefer Availability

Platforms

WebApi

Languages

English

Capabilities

Prefer Key Features

AI Visibility Score

A 0-100 score across five AI engines based on visibility, mentions, citations, sentiment, share of voice and top-three presence.

Visibility Agents

Always-on autonomous agents that track AI answers and buyer questions, surfacing visibility gaps and improvement opportunities.

Automated Fixes

Reviewed technical and structural fixes such as llms.txt and GEO meta tags, delivered across all site pages.

AEO Content

Content generated from how AI engines describe your brand, designed to earn citations and recommendations.

Citation tracking and action loop

Continuous monitoring of how AI describes your brand, with fixes auto-prioritized and buyer questions steered toward favorable answers.

Best for

Who uses Prefer?

Brands and marketing teams

Get cited and recommended by AI engines (ChatGPT, Gemini, Perplexity) instead of relying only on traditional SEO

Plans and access

Prefer Pricing

Paid

Plans from $24/mo; 7-day free trial, no card required

Free trial available

Common questions

Prefer FAQs

What is AEO?

Answer Engine Optimization: making sure AI engines cite and recommend your brand when buyers ask questions. SEO wins clicks; AEO wins mentions and recommendations inside AI answers.

How is AEO different from SEO?

SEO ranks pages to earn clicks; AEO shapes which brand AI answers name, cite and recommend, consistently across ChatGPT, Gemini, Perplexity and other engines.

Which AI engines does Prefer track?

ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on all plans (200+ model-country combinations weekly). Enterprise adds DeepSeek, Qwen and Claude Sonnet 4.

How does Prefer measure AI visibility?

A 0-100 visibility score combining six signals: visibility, mentions, citations, sentiment, share of voice and top-three presence. Most teams see movement in 6-8 weeks, with citation sources usually changing first.

Is there a free trial?

Yes. Every paid plan starts with a 7-day free trial, no credit card required. There is also a completely free one-time AI Visibility Audit that only needs your website URL.

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