The GTM

The GTM Co-Founder is an open-source playbook designed for solo technical founders building developer tools. If you're a solo founder struggling to balance product development with go-to-market strategy, this resource bridges that gap by providing a structured, battle-tested GTM approach you can implement without hiring additional team members.

The playbook draws from real founder experiences and covers the critical decisions and tactics that move developer tools from launch to traction. Rather than generic marketing advice, it focuses on the unique challenges of reaching technical audiences and building authentic community around niche tools.

By open-sourcing this knowledge, The GTM Co-Founder lets founders learn from and contribute to a shared playbook, making proven GTM strategies accessible regardless of your marketing background. It's particularly valuable for technical founders who have built something great but need clarity on how to get it in front of the right users. The project recognizes that solo founders wear many hats and deserve practical, founder-centric guidance to validate product-market fit and accelerate growth.