Searchable library of viral short-video hooks with real performance data for creators and marketers.
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What is Hookest?
Your swipe file for viral video hooks
Hookest is a searchable library of viral video hooks built for short-form creators and marketers. It tracks the opening seconds of viral TikToks, Reels, and Shorts and pairs each hook with real performance data, so you can study what's working in your niche instead of guessing.
Every hook is labeled with a category, visual style, and emotion, and shows engagement metrics — views, likes, comments, shares — plus deeper signals like hook rate, hold rate, and engagement. You can sort by newest, most viewed, most liked, most shared, or fastest growing, and filter by platform, niche, and hook style.
Beyond the library, Hookest offers Competitor Listening: track any Instagram account and get alerted when one of its posts starts going viral. A weekly Trend Radar email surfaces the top new hooks in the categories you choose.
For AI workflows, Hookest connects to Claude, ChatGPT, or Gemini through an MCP server, letting you explore hook trends conversationally, and a public API is available on higher plans.
Hookest is freemium: the Free plan ($0, no card required) includes the hook library and Trend Radar, while Pro ($9/month) adds hook downloads, competitor listening, and the MCP server. See hookest.com/pricing for current details.
Platforms and languages
Hookest Availability
Platforms
Languages
Capabilities
Hookest Key Features
Searchable viral hook library
Browse hooks from viral TikToks, Reels, and Shorts. Sort by newest, most viewed, most liked, most shared, or fastest growing, and filter by platform, niche, and hook style.
Real performance data
Each hook shows views, likes, comments, and shares, plus deeper signals like hook rate, hold rate, and engagement — labeled with category, visual style, and emotion.
Competitor Listening
Track any Instagram account and get alerted the moment one of their posts or hooks starts going viral.
Trend Radar
A weekly email with the top hooks added to the library, limited to the categories you choose.
MCP server + public API
Explore hook trends conversationally inside Claude, ChatGPT, or Gemini via MCP, or pull data programmatically through the public API.
Best for
Who uses Hookest?
Short-form video creators
Find and replicate proven viral hooks for TikTok, Reels, and Shorts
Marketers and advertisers
Analyze hook performance and track competitors to improve ad creative
Plans and access
Hookest Pricing
Freemium
Free $0; Pro $9/mo. API on higher plans.
Common questions
Hookest FAQs
What is Hookest?
A searchable library of viral video hooks from TikTok, Reels, and Shorts, each paired with real performance data (views, likes, hook rate, hold rate) so you can study what works in your niche.
How much does Hookest cost?
Free plan is $0 (hook library + Trend Radar, no card needed). Pro is $9/month and adds hook downloads, competitor listening, and the MCP server. API access is on Builder, Growth, or Scale plans.
Is there a free trial?
No trial is advertised, but the Free plan is free forever with no credit card required.
How do I use Hookest with AI tools?
Through the MCP server you can explore hook trends conversationally inside Claude, ChatGPT, or Gemini. A public API is also available on higher-tier plans.
Which platforms does it cover?
It's a web app. Hook data spans TikTok, Instagram Reels, YouTube Shorts, Meta Ads, and Facebook Video.
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