Tulu

Autonomous marketing operations & analytics for SMBs

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An autonomous marketing analytics platform for SMBs that unifies ad and CRM data, answers marketing questions, and alerts teams to spend changes.

Tulu homepage

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Overview

What is Tulu?

Autonomous marketing operations & analytics for SMBs

Tulu is an autonomous marketing operations and analytics platform for SMBs and agencies whose revenue lives in HubSpot. Instead of another dashboard that needs babysitting, Tulu unifies media, search, analytics and CRM data, including offline spend, and runs on autopilot after a setup of 20 minutes or less.

Teams can ask Tulu questions in chat and get plain-language answers grounded in actual business metrics, check marketing on WhatsApp, and share views to align marketing, sales and finance. When a metric shifts, spending paces off plan or a campaign needs attention, Tulu proactively alerts the team.

Pricing is based on monthly ad spend, starting at €49 per month for Starter (up to €5K in monthly ad spend, or €39 per month billed yearly), with Growth, Scale and Pro tiers for larger spend. A 14-day free trial is available with no card required.

Platforms and languages

Tulu Availability

Platforms

Web

Languages

English

Capabilities

Tulu Key Features

Unified marketing data

Brings media, search, analytics and CRM data together, including offline spend, so spend and revenue stay in context.

Plain-language answers

Ask a marketing question in chat and get an answer grounded in business metrics, without building queries or reports.

Proactive alerts

Watches for changes in spending, pacing and CPC, and alerts teams on WhatsApp when something actually needs attention.

Revenue attribution

Shows which marketing spend produced closed-won deals, so teams can decide where to put the next budget.

20-minute setup

Connects in 20 minutes or less and then runs on autopilot, with no rules, UTMs or formulas to maintain.

Best for

Who uses Tulu?

Founders, CEOs, marketing and RevOps leaders at SMBs and agencies

See which marketing spend produces revenue without a data team

Plans and access

Tulu Pricing

Paid

From €49/month (Starter); 14-day free trial, no card required

Free trial available
View full pricing

Common questions

Tulu FAQs

Is there a free trial?

Yes. Tulu offers a 14-day free trial with no card required.

How long does setup take?

Tulu says setup takes 20 minutes or less, after which it runs on autopilot with no rules, UTMs or formulas to maintain.

How do I get answers from Tulu?

You can ask Tulu questions in chat, and ask it on WhatsApp to check marketing wherever you are.

What does pricing depend on?

Pricing is based on monthly ad spend, starting at €49 per month for Starter for up to €5K in monthly ad spend.

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